By now, you are aware that a brand is much more than a logo or tag line. However, these elements are associated with brand image for one primary reason: they are crucial. Taken together, the logo and tag line succinctly represent the brand and convey a message to potential consumers. Again, consistency is key: your logo and tag line should work together to communicate the core values that make your company unique. If you are interested to know more, take a look at
Sports Logos.
Designing a Logo
A logo is a symbol that visually represents your company. Because of its prominence on letterhead and product packaging, the logo is often the first brand element that your buyers see. Therefore, it is wise to hire a graphic design firm to create your logo. Be sure that you or your design firm evaluates the logo as it will actually be seen. If the logo will appear on billboards, enlarge it to actual size.
Your logo should represent your core values, and it may evolve over time. Take Apple as a case in point: the Apple logo stands for a natural design and ease of use. Notice that the company has altered the Apple logo from rainbow-striped to monochromatic. The brand remains consistent while signaling a new era as Apple expands. If your logo no longer visually expresses your company's unique promise to consumers, the logo may be out-of-date. Consult periodically with your design firm to ensure that your logo remains relevant.
Writing Tag Lines
A tag line is a catchy saying of 10 words or less that communicates your company's reason for being.
This catch phrase should not only stand out but also communicate the essence of your company. In a few hours, a copywriter or marketing consultant can take the core values behind your
company's brand and translate them into a pithy tag line.
The tag line must relate not only to your core values but also visually connect to your logo. Place the tag line either below or alongside your logo; wherever your logo appears, your tag line should appear with it.
In summary, your
logo and tag line succinctly convey your core values to potential partners and customers. Successful logos and tag lines are memorable enough to help consumers recognize your brand. Once consumers can distinguish what makes your brand stand out, they will begin to choose your product or services over a competitors' product that they have never heard of. For more info, visit
Sports Logos.
